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Platform to convert relationships into revenue for B2B companies
Founders
Amit Dugar Shankar Ganapathy Shyam HN
Amit Dugar
Shankar Ganapathy
Shyam HN
PARTNERED
2021
entry STAGE
Idea
CO-INVESTOR
Sequoia Capital Emergent Ventures

why we invested

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Our original investment in Boomerang (previously BuyerAssist) was to address the complex collaboration and project management in high value sales, both within and outside the provider's organization. The company has since pivoted to helping B2B sales organizations build high quality sales pipeline and influence sales opportunities through existing warm relationships.

journey so far

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How our journey with Mamaearth unfolded - Rahul Chowdhri

insights

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NEWS
BuyerAssist launches with $2M in funding to help B2B sales teams keep their buyers engaged
June 9, 2021

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