SaaS Talks #24: GTM for Developer Software

EXPERT

Chris De Vylder, CRO at Sentry & ex-Head of SMB Sales, Atlassian | Maneesh Sharma, General Manager, GitHub

HOST

Alok Goyal

TABLE OF CONTENTS

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Figuring out the right GTM for software with developers as the primary users comes with many nuances. In this session of SaaS Talks, we will discuss some key questions for dev startups, like when to go bottoms up via individual developer adoption vs selling top-down? How to think about choices like launching freemium, going open-source, investing in community, and so on?