SaaS Talks #23: Bootstrapping your GTM

EXPERT

Manish Jethani, Co-founder, Hevo Data | Manan Shah, Co-founder, Recruiterflow

HOST

Alok Goyal

TABLE OF CONTENTS

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Early GTM organization after the first few founder-led customers is often hazy. Who should you hire first - SDRs or AEs or customer success or marketing professionals? In India or outside? At entry level or Director/ VP level? What trade offs do you make in the process?

In this session of SaaS Talks, we will discuss the best practices to adopt while bootstrapping initial GTM.