SaaS Talks #23: Bootstrapping your GTM
Early GTM organization after the first few founder-led customers is often hazy. Who should you hire first – SDRs or AEs or customer success or marketing professionals? In India or outside? At entry level or Director/ VP level? What trade offs do you make in the...
SaaS Talks #22: Usage-based Pricing
Traditional SaaS companies brought with them a change in software pricing, from a licensing model to a fixed recurring model. The next evolution of pricing within SaaS is usage-based pricing – recurring contracts, but variable pricing, often on a monthly /...
SaaS Talks #21: Bootstrapping your SaaS Business
Not all SaaS companies are VC funded, nor do they need to be. In this session, we’ll discuss what one should keep in mind while bootstrapping a SaaS business. What learnings are more specific to bootstrapped companies, and what are common across funded / bootstrapped...
SaaS Talks #20: Evolution of a Sales Organisation
As your fledgling startup grows, the sales function becomes increasingly specialized. From full-stack salespeople, you need specialists for prospecting, hunting, farming and more. With a larger team, you also need functions such as sales ops and enablement. When to...