Mamaearth – bringing the best of nature for you and your baby
Ever wondered why all mosquito repellent TV commercials have kids? Children are believed to develop an immediate emotional rapport with the audience because as parents we are conscious of our kids’ safety more than our own. While making purchases for them, we try to...
Hamara kal, hamara aaj – are scooters the future of urban mobility in India?
A version of this article was published in Mint on September 3, 2018 Through the tumult of the past few decades, one fixture has remained constant on Indian roads – the humble motor scooter. From the elegant Lambrettas of the 1960s our grandfathers rode, to the...
Disrupting Social Commerce – our investment in Shop101
I hail from a town called Kota which is now famous for being the education capital of India. Back when I was young, it was a sleepy town with a population of 5 lakh. In our colony, I remember, there used to be these entrepreneurial women who would use their sourcing,...
Delivery woes? Let’s Loadshare!
North-East, the land of seven sisters, with a population of more than 45 million, is connected by rail and road with the rest of India only through the 22 km-wide Siliguri Corridor. The lack of connectivity through Bangladesh has made accessibility between most parts...