Empowering Next- Gen B2B Marketers – Announcing Our Investment in Factors.ai

by Alok Goyal, Arpit Maheshwari | Jul 18, 2023 | Investment Announcement

B2B buying is moving online, particularly so since the pandemic. Thanks to the wealth of information available online, buyers today prefer to do their own research independently instead of relying on sellers to educate them – estimates suggest a third of all B2B...

Optimizing for speed to lead, why we invested in RevenueHero

by Alok Goyal, Arpit Maheshwari | May 16, 2023 | Investment Announcement

Imagine you are responsible for demand generation for a company selling payroll software to mid-market enterprises. Much of your funnel is now generated digitally, as that is where buyers spend most of their time. You have spent a lot of effort in creating the best...

Simplifying Retail Store Expansion – Our Investment in 91SquareFeet

by Naman Lahoty | Sep 13, 2022 | Investment Announcement

Offline retail is the backbone of India’s retail industry and is likely to remain so even with the increasing ecommerce penetration. Most online brands are already going phygital and the demand for organised retail chains is growing faster than ever, more so in tier-2...

Catalyzing India’s Move to Electric – Our Investment in Turno

by Arpit Maheshwari | Jun 29, 2022 | Investment Announcement

Nagesh is 27, based in Mysore, and has been driving vehicles to distribute FMCG products to distributors for the past few years. He is the proud owner of two Light Commercial Vehicles (LCVs) – a Tata Ace and a Piaggio Ape; he drives one himself, and has hired a...

Future of Creator Monetization is Direct: Our Investment in Rigi

by Anagh Prasad | Apr 20, 2022 | Investment Announcement

Emergence of the creator economy, i.e. people earning from creating/distributing content online, was one of the defining decadal themes of 2010s. Today, there are 50M+ creators in the world (2M+ of which do it full time), making up a $100B+ global market. Even with...

Decoding our Investment in LimeChat

by Alok Goyal, Arpit Maheshwari | Apr 11, 2022 | Investment Announcement

As a consumer, I (Arpit) have had several shopping experiences I remember fondly – our local grocer reminding me of adding something to my list by virtue of knowing my family and our preferences, a retail associate helping find the right skin product for my...