SaaS Talks #21: Bootstrapping your SaaS Business

SaaS Talks #21: Bootstrapping your SaaS Business

Not all SaaS companies are VC funded, nor do they need to be. In this session, we’ll discuss what one should keep in mind while bootstrapping a SaaS business. What learnings are more specific to bootstrapped companies, and what are common across funded / bootstrapped...
SaaS Talks #20: Evolution of a Sales Organisation

SaaS Talks #20: Evolution of a Sales Organisation

As your fledgling startup grows, the sales function becomes increasingly specialized. From full-stack salespeople, you need specialists for prospecting, hunting, farming and more. With a larger team, you also need functions such as sales ops and enablement. When to...
SaaS Talks #19: Customer Marketing

SaaS Talks #19: Customer Marketing

A SaaS business needs to invest in marketing to unlock the additional value in its existing customer base. In this session, we discussed how that can be achieved, be it via up-selling, cross-selling or creating product advocates among customers.
Why We Invested in GTM Buddy?

Why We Invested in GTM Buddy?

Our typical thesis in SaaS is about backing great teams in new categories. This typically means that there is no established category (e.g. employee performance management or sales incentive compensation) that solves that pain point. Usually businesses solve these...