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00:00 Introduction
05:29 Brij’s AI pricing model then v/s today
09:26 The evolution of Observe AI’s pricing model
10:32 Shubham’s approach to pricing at Pixis
12:10 Relevance of the per-seat based pricing model for AI products
15:33 Brij on usage-based pricing v/s outcome-based pricing
19:39 Shubham on usage-based pricing v/s outcome-based pricing
21:38 Shubham on judging who drives outcomes in outcome-based pricing
23:35 Swapnil on the advantages of predictable pricing
26:06 Brij on prioritising process outcome over customer outcome
27:28 How do you price for different markets?
30:52 On pricing differently for different value outcomes
35:33 How does discounting work, and when does it become a lever for growth?
39:57 Is A/B testing recommended while choosing pricing models?
43:48 Shubham on pricing experimentation
46:29 How do you offset the costs of AI enablement?
51:32 Pricing for AI implementation if you’re an early-stage company
55:25 Handling the lack of predictability on your revenue
58:58 Concluding remarks
Today, a growing number of AI SaaS companies are emerging from India.
However, pricing and packaging often become tricky for these companies. Should pricing be user-based, usage based or outcome based? Annual upfront or “pay as you go”? Purely product revenue or blended with services? How do you figure out whether you are leaving too much value on the table?
For all of these questions and more, please join us for this highly relevant edition of SaaS Talks on pricing AI products, featuring three outstanding entrepreneurs:
- Swapnil, Co-founder of Observe.AI
- Brij, Former CTO of Ola and Co-founder of Spry
- Shubham, Co-founder of Pixis.AI
Hosted by Alok Goyal
About SaaS Talks: SaaS Talks is a series of discussion sessions organized by Stellaris Venture Partners. SaaS Talks is not a conventional webinar but an inclusive discussion session among experts, founders and practitioners to share practical, actionable learnings. No global gyaan.