Topic: Functional areas

Nailing that Press Interview

Getting media attention can be difficult for early-stage entrepreneurs, so it is important to make the most of whatever opportunities you get. Over the past five years, I have interviewed […]

‘To sell is Human’ – Getting the sales model right

No single phrase has ever done as much damage to the profession of sales as ‘selling ice to an Eskimo’ has. How many times have we heard someone describe a […]

How Whatfix evolved its pricing and go-to-market strategy

As an early stage product startup, there are 100s of experiments you can run to figure out a go-to-market strategy. In a detailed interview with Stellaris, Whatfix founder Khadim talks […]

How to pick the right advisors for your startup

Building a world class startup is hard! As a founder, you are building so many things together — from a team and a business model, to a product and a […]

The why and how of startup media

Two years ago, during my stint at The Economic Times (ET), I met the CEO of a consumer internet company who I’d been tracking from his early days. He had […]

Greatest trick the devil ever pulled

Most startups understand the need to have a product market fit. In this hard journey of building something valuable, it’s that elusive state of nirvana where everything becomes a little […]